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If you are an active Instagram user, you can definitely find ways to monetise or start making money with your Instagram account. Some accounts with “only” 100 000 followers have been rewarded €5 000 for posting a single ad image from their account.
Read this article:
Instagram Bots – How to Quickly Increase Followers to Your Instagram Profile
Here are some tips to help you start making money with Instagram:
Increase your followers
If you want to make money with Instagram, you need a certain number of followers for companies to want to do business with you. So you need to get more followers.
Accounts with more than 100 000 followers have a very good chance of finding a company willing to work with them. But if you only have a few thousand followers, you may be able to find a partner who works with small accounts or micro-influencers.
These tips will help you to increase your followers:
Publish high quality content that people in your niche like. Make sure that all images you publish are of high quality and relevant to the niche and products you want to promote in the future or are already promoting. Focus on one specific niche, e.g. fitness products, clothing, travel, cosmetics, etc.
Use relevant hashtags to help people find your images and possibly start following your profile. You can use Hashtagify.me to find the most popular hashtags in your industry and use them in your posts.
Ask similar accounts to mention your account. You can find Instagram accounts that share content from other accounts in your niche. Take a look at their account and contact them and ask them to mention your name if you notice that they often mention other people’s accounts. For example, @global.travelz is an Instagram account with more than 200 000 followers. If you look at their posts, you’ll notice that most of them come from other Instagram users. Instagram users who want to increase their followers and are in the travel industry should definitely contact them and ask to be mentioned.
Use the free gramblr tool. This tool will allow you to post new entries from your computer, which is many times more convenient than from your phone. You will also be able to receive free likes from other users of this tool. In addition, you will be able to automatically “like” other users’ photos with a certain #hastag.
You can take a cue from the best Instagram accounts in each sector and see what they do.
Understand how much money you can charge for publication
Once you reach a few thousand followers, you should realise your value in the eyes of businesses. This will help you to set a price per publication that is neither too high nor too low.
Some Instagram profiles overestimate their value and instead of a few hundred they charge companies thousands, while others are worth thousands but only charge a few hundred to post for a company. Of course, at the beginning it might be a few tens of euros.
The Webfluential Influence Estimator tool is very useful to understand the value of your instagram account and how much you could charge companies to advertise on it. The tool will calculate the approximate amount you should charge for each post based on your follower count and engagement. In the free version, you will only be able to see the value of your Twitter account, but you will need to become a user to see the value of your Instagram posts.
Find companies to work with
Once you have completed all of the above, you can start looking for companies that are willing to pay you to post ads. If you have millions of followers, companies will approach you with offers to post ads. But at the start of your Instagram career, you’ll have to find and contact companies to pitch yourself.
The good news is that there are some platforms available that bring businesses together with Instagram account holders. These platforms are also available for Instagram account holders with relatively small followings. If you work with these platforms, they will try to find companies in your chosen sector that can pay you money to post ads.
Here are some platforms:
Buzzweb. If you have more than 5000 followers, you can join Buzzweb and start making money with your Instagram account. You can use this platform to calculate your potential monthly income depending on the number of followers you have. You can apply for as many campaigns as you like, and if you’re approved, you’ll get your money within 24 hours.
Influence.co. The platform is used by more than 1000 companies in 65 countries. You can choose which company you would like to work with and send them your offer. If you have a relatively small following, this will increase your chances of earning from your Instagram account. You are unlikely to succeed without approaching any company!
TRIBE. This platform is particularly attractive for Instagram account holders with a small number of followers (a few thousand). The platform makes it easy to communicate with businesses. You need to find companies that you already follow and use. You can then create an ad-recording for that company and send it to them. If it’s good enough and approved, you’ll get your money within 48 hours.
TapInfluence. When you create an account on this platform, you will instantly receive information about your potential income from your Instagram account. On this platform, you can choose the niches and sub-niches you specialise in and set your own price. The platform will then match you with the companies that match the data you enter.
Fullbottle. If your content has a large following, Fullbottle is the right platform for you. On this platform, you will receive money not for the posts you post, but for the engagement (likes, comments) your followers have with the content you post.
The hardest part of starting to make money with Instagram is definitely getting a large following. Hopefully, the tips and tools here will help you do it faster. Once you have a following, start communicating with companies in your industry and negotiate mutually beneficial terms. Good luck!
