{"id":1462,"date":"2017-12-17T19:05:06","date_gmt":"2017-12-17T19:05:06","guid":{"rendered":"http:\/\/epelna.com\/?p=1462"},"modified":"2024-01-24T03:31:49","modified_gmt":"2024-01-24T03:31:49","slug":"interneta-marketinga-veidi","status":"publish","type":"post","link":"https:\/\/epelna.com\/interneta-marketinga-veidi\/","title":{"rendered":"6 popul\u0101r\u0101kie interneta m\u0101rketinga veidi"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Lapas satura r\u0101d\u012bt\u0101js<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-662cb6a239157\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-662cb6a239157\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/epelna.com\/interneta-marketinga-veidi\/#e-pasta_marketings\" title=\"e-pasta m\u0101rketings\">e-pasta m\u0101rketings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/epelna.com\/interneta-marketinga-veidi\/#Mekletajprogrammu_marketings\" title=\"Mekl\u0113t\u0101jprogrammu m\u0101rketings\">Mekl\u0113t\u0101jprogrammu m\u0101rketings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/epelna.com\/interneta-marketinga-veidi\/#Socialo_tiklu_marketings\" title=\"Soci\u0101lo t\u012bklu m\u0101rketings\">Soci\u0101lo t\u012bklu m\u0101rketings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/epelna.com\/interneta-marketinga-veidi\/#Tiessaistes_reklama\" title=\"Tie\u0161saistes rekl\u0101ma\">Tie\u0161saistes rekl\u0101ma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/epelna.com\/interneta-marketinga-veidi\/#Katalogi_un_saraksti_pec_tematikas\" title=\"Katalogi un saraksti p\u0113c tematikas\">Katalogi un saraksti p\u0113c tematikas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/epelna.com\/interneta-marketinga-veidi\/#Sabiedriskas_attiecibas\" title=\"Sabiedrisk\u0101s attiec\u012bbas\">Sabiedrisk\u0101s attiec\u012bbas<\/a><\/li><\/ul><\/nav><\/div>\n<p><strong><a href=\"https:\/\/rolands.work\">Interneta m\u0101rketing\u0101<\/a><\/strong> t\u0101pat k\u0101 tradicion\u0101laj\u0101 m\u0101rketing\u0101 potenci\u0101los klientus ir iesp\u0113jams sasniegt caur vair\u0101kiem at\u0161\u0137ir\u012bgiem kan\u0101liem. Internet\u0101 tiek izdal\u012bti 6 galvenie rekl\u0101mas kan\u0101li.<\/p>\n<div id=\"attachment_1465\" style=\"width: 882px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/epelna.com\/wp-content\/uploads\/2017\/12\/interneta-marketinga-veidi.jpg\"><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-1465\" class=\"wp-image-1465 size-full\" src=\"http:\/\/epelna.com\/wp-content\/uploads\/2017\/12\/interneta-marketinga-veidi.jpg\" alt=\"\" width=\"882\" height=\"1024\" srcset=\"https:\/\/epelna.com\/wp-content\/uploads\/2017\/12\/interneta-marketinga-veidi.jpg 882w, https:\/\/epelna.com\/wp-content\/uploads\/2017\/12\/interneta-marketinga-veidi-258x300.jpg 258w, https:\/\/epelna.com\/wp-content\/uploads\/2017\/12\/interneta-marketinga-veidi-768x892.jpg 768w, https:\/\/epelna.com\/wp-content\/uploads\/2017\/12\/interneta-marketinga-veidi-600x697.jpg 600w, https:\/\/epelna.com\/wp-content\/uploads\/2017\/12\/interneta-marketinga-veidi-696x808.jpg 696w, https:\/\/epelna.com\/wp-content\/uploads\/2017\/12\/interneta-marketinga-veidi-362x420.jpg 362w\" sizes=\"(max-width: 882px) 100vw, 882px\" \/><\/a><p id=\"caption-attachment-1465\" class=\"wp-caption-text\">Att\u0113l\u0101 varat apskat\u012bt 6 interneta m\u0101rketinga galvenos novirzienus un to s\u012bk\u0101ku sadal\u012bjumu<\/p><\/div>\n<h3><span class=\"ez-toc-section\" id=\"e-pasta_marketings\"><\/span>e-pasta m\u0101rketings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Viens no interneta m\u0101rketinga kan\u0101liem ir <strong>e-pasta m\u0101rketings <\/strong>(e-mail marketing). \u0160is kan\u0101ls ir v\u0113sturiski visvec\u0101kais interneta m\u0101rketinga r\u012bks. Lai e-pasta m\u0101rketings darbotos, ir nepiecie\u0161ams piev\u0113rst uzman\u012bbu e-pasta dizainam, sa\u0146\u0113m\u0113ju list\u0113m un izs\u016bt\u012b\u0161anai. \u0160is m\u0101rketinga veids tiek izmantots gan pied\u0101v\u0101jumu izteik\u0161anai uz\u0146\u0113mumiem, gan uz\u0146\u0113mumu sazi\u0146ai ar pat\u0113r\u0113t\u0101jiem.<\/p>\n<p>Lai izmantotu \u0161o m\u0101rketinga r\u012bku, ir nepiecie\u0161ams zin\u0101t interneta lietot\u0101ju e-pasta adreses. Adreses var ieg\u016bt, veidojot savu datu b\u0101zi no eso\u0161ajiem klientiem vai ar\u012b, izmantojot e-pasta m\u0101rketinga uz\u0146\u0113mumu pied\u0101v\u0101tos pakalpojumus. E-pasta m\u0101rketinga liel\u0101k\u0101 priek\u0161roc\u012bba ir l\u0113t\u0101s izmaksas, sal\u012bdzinot ar citiem interneta m\u0101rketinga r\u012bkiem un tradicion\u0101lo m\u0101rketingu.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Mekletajprogrammu_marketings\"><\/span>Mekl\u0113t\u0101jprogrammu m\u0101rketings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>V\u0113sturiski otrais vec\u0101kais interneta m\u0101rketing r\u012bks ir <strong>mekl\u0113t\u0101jprogrammu m\u0101rketings<\/strong> (search engine marketing). Mekl\u0113t\u0101jprogrammu m\u0101rketings ietver divus r\u012bkus \u2013 maksa par klik\u0161\u0137i (Pay Per Click) un interneta vietnes satura optimiz\u0101ciju (Search Engine Optimisation), meklet\u0101jprogrammu rezult\u0101tu uzlabo\u0161anai. Maksa par klik\u0161\u0137i ir mekl\u0113t\u0101jprogrammu <em>Google<\/em>, <em>Yandex<\/em> u.c. pied\u0101v\u0101ts maksas pakalpojums, kur\u0161 \u013cauj rekl\u0101mdev\u0113jiem nok\u013c\u016bt mekl\u0113\u0161anas rezult\u0101tu aug\u0161gal\u0101 uz k\u0101du konkr\u0113tu atsl\u0113gas v\u0101rdu. Izmantojot \u0161o r\u012bku, ir iesp\u0113jams sasniegt prec\u012bzu m\u0113r\u0137auditoriju. Otrs mekl\u0113t\u0101jprogrammu m\u0101rketinga r\u012bks ir vietnes satura optimiz\u0101cija mekl\u0113\u0161anas rezult\u0101tu uzlabo\u0161anai. Ar \u0161\u012b r\u012bka pal\u012bdz\u012bbu ir iesp\u0113jams bez maksas ieg\u016bt augstus rezult\u0101tus mekl\u0113t\u0101jprogramm\u0101s, ta\u010du ir j\u0101veic da\u017e\u0101das darb\u012bbas lai vietni padar\u012btu pievilc\u012bg\u0101ku mekl\u0113t\u0101jprogramm\u0101m.<\/p>\n<p>Lai lab\u0101k izprastu at\u0161\u0137ir\u012bbu starp \u0161iem diviem r\u012bkiem tiks aprakst\u012bts piem\u0113rs par t-kreklu apdruku. T-kreklu apdrukas nozar\u0113 jaunam uz\u0146\u0113mumam b\u016bs j\u0101saskaras ar lielu konkurenci mekl\u0113t\u0101jprogrammu organiskajos rezult\u0101tos. Atsl\u0113gas v\u0101rdiem \u201ct-kreklu apdruka\u201d rezult\u0101tu pirmaj\u0101s viet\u0101s atrad\u012bsies uz\u0146\u0113mumi, kuri \u0161aj\u0101 nozar\u0113 darboj\u0101s ilg\u0101ku laiku un ir optimiz\u0113ju\u0161i savus interneta resursus \u0161im nol\u016bkam. Lai optimiz\u0113tu interneta resursus mekl\u0113t\u0101jprogrammu vajadz\u012bb\u0101m ir nepiecie\u0161amas attiec\u012bgas zin\u0101\u0161anas, k\u0101 ar\u012b ir j\u0101veic patst\u0101v\u012bgs un m\u0113r\u0137tiec\u012bgs darbs, lai sasniegtu rezult\u0101tu. Uz\u0146\u0113mumiem, kuri nev\u0113l\u0101s optimiz\u0113t savus interneta resursus vai ar\u012b optimiz\u0101cija ir proces\u0101, par maksu ir iesp\u0113jams nok\u013c\u016bt mekl\u0113\u0161anas rezult\u0101tu pirmaj\u0101s poz\u012bcij\u0101s, izmantojot <em>maksa par klik\u0161\u0137i<\/em> r\u012bku.<a href=\"http:\/\/epelna.com\/wp-content\/uploads\/2017\/12\/t-kreklu-apdruka.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1463\" src=\"http:\/\/epelna.com\/wp-content\/uploads\/2017\/12\/t-kreklu-apdruka.png\" alt=\"t-kreklu apdruka\" width=\"834\" height=\"446\" srcset=\"https:\/\/epelna.com\/wp-content\/uploads\/2017\/12\/t-kreklu-apdruka.png 834w, https:\/\/epelna.com\/wp-content\/uploads\/2017\/12\/t-kreklu-apdruka-300x160.png 300w, https:\/\/epelna.com\/wp-content\/uploads\/2017\/12\/t-kreklu-apdruka-768x411.png 768w, https:\/\/epelna.com\/wp-content\/uploads\/2017\/12\/t-kreklu-apdruka-600x321.png 600w, https:\/\/epelna.com\/wp-content\/uploads\/2017\/12\/t-kreklu-apdruka-696x372.png 696w, https:\/\/epelna.com\/wp-content\/uploads\/2017\/12\/t-kreklu-apdruka-785x420.png 785w\" sizes=\"(max-width: 834px) 100vw, 834px\" \/><\/a><\/p>\n<p>Att\u0113l\u0101 var apskat\u012bt mekl\u0113\u0161anas rezult\u0101tus atsl\u0113gas v\u0101rdiem \u201ct-kreklu apdruka\u201d. Organisko rezult\u0101tu pirmaj\u0101s div\u0101s viet\u0101s ir <em>t-bode.lv<\/em> un <em>uzvelckreklu.lv<\/em>, bet <em>promostars.lv<\/em>, <em>rollyprint.lv<\/em>, <em>idejudruka.lv<\/em> un <em>nrj.lv<\/em> tiek att\u0113lotas jo izmanto maksas pakalpojumu <em>maksa par klik\u0161\u0137i<\/em>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Socialo_tiklu_marketings\"><\/span>Soci\u0101lo t\u012bklu m\u0101rketings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Soci\u0101lo t\u012bklu m\u0101rketings <\/strong>(social media marketing) ir v\u0113l viens rekl\u0101mas kan\u0101ls interneta vid\u0113. \u0160is kan\u0101ls ietver tr\u012bs galvenos instrumentus: blogu rakst\u012b\u0161anu, dal\u012b\u0161anos ar saturu un, akt\u012bva dal\u012bbu soci\u0101lajos t\u012bklos. Blogu rakst\u012b\u0161ana ir veids k\u0101 inform\u0113t pat\u0113r\u0113t\u0101jus par notikumiem, izgudrojumiem un citiem notikumiem k\u0101d\u0101 nozar\u0113. Uz\u0146\u0113mumi, regul\u0101ri public\u0113jot inform\u0101ciju par aktualit\u0101t\u0113m, saist\u012bt\u0101m ar vi\u0146u pied\u0101v\u0101to produktu vai pakalpojumu, var piesaist\u012bt papildus apmekl\u0113t\u0101ju pl\u016bsmu sav\u0101m interneta vietn\u0113m. Daloties ar noder\u012bgu un aktu\u0101lu saturu, ir v\u0113l viens veids k\u0101 piesaist\u012bt interneta lietot\u0101ju uzman\u012bbu savam uz\u0146\u0113mumam.<\/p>\n<p>Akt\u012bvas dal\u012bbas soci\u0101lajos t\u012bklos m\u0113r\u0137is ir inform\u0113t pat\u0113r\u0113t\u0101jus par uz\u0146\u0113muma produktiem un \u012bpa\u0161ajiem pied\u0101v\u0101jumiem. Soci\u0101lo t\u012bklu m\u0101rketingu ir iesp\u0113jams izmantot bez maksas, ta\u010du, lai sasniegtu v\u0113lamos rezult\u0101tus, uz\u0146\u0113mumi izmanto ar\u012b pied\u0101v\u0101tos maksas pakalpojumus, piem\u0113ram, rekl\u0101mas banerus, maksas aptaujas u.c.<\/p>\n<p>Popul\u0101r\u0101kais soci\u0101lais t\u012bkls ir <em>Facebook<\/em>, kuru katru m\u0113nesi apmekl\u0113 apm\u0113ram 900 miljoni unik\u0101lo lietot\u0101ju. Otrais popul\u0101r\u0101kais soci\u0101lais t\u012bkls ir <em>Twitter<\/em>, kura unik\u0101lo apmekl\u0113t\u0101ju skaits m\u0113nes\u012b sasniedz 310 miljonus, bet tre\u0161ais popul\u0101r\u0101kais ir <em>Linkedin<\/em> ar 255 miljoniem unik\u0101lo apmekl\u0113t\u0101ju m\u0113nes\u012b.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tiessaistes_reklama\"><\/span>Tie\u0161saistes rekl\u0101ma<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>N\u0101kamais interneta m\u0101rketinga kan\u0101ls ir <strong>tie\u0161saistes rekl\u0101ma <\/strong>(online advertising). \u0160is kan\u0101ls ietver tr\u012bs galvenos instrumentus: blogu rakst\u012b\u0161anu, partnerm\u0101rketingu, rekl\u0101mas t\u012bklus. \u0160is veids ir uz rezult\u0101tu balst\u012bts interneta m\u0101rketinga r\u012bks, kur\u0101 uz\u0146\u0113mums sadarbojas ar partnerm\u0101rketinga t\u012bklu. Savuk\u0101rt, rekl\u0101mas realiz\u0101ciju uz\u0146\u0113mums uztic saviem partneriem. Partnerm\u0101rketings ir efekt\u012bvs m\u0101rketinga r\u012bks, jo rekl\u0101mdev\u0113jiem ir j\u0101maks\u0101 tikai par darb\u012bbu \u2013 par klik\u0161\u0137i (cost per click), par re\u0123istr\u0101ciju (cost per action) vai par pirkumu (cost per sale).<\/p>\n<p>Rekl\u0101mas t\u012bkli ir viens no tie\u0161saistes rekl\u0101mas instrumentiem. Rekl\u0101mas t\u012bkli pied\u0101v\u0101 rekl\u0101mdev\u0113jiem public\u0113t vi\u0146u rekl\u0101mas materi\u0101lus da\u017e\u0101d\u0101s labi apmekl\u0113t\u0101s interneta vietn\u0113s, piem\u0113ram, <em>Tvnet.lv<\/em>, <em>Apollo.lv<\/em>, <em>Spoki.lv.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Katalogi_un_saraksti_pec_tematikas\"><\/span>Katalogi un saraksti p\u0113c tematikas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\u00a0<\/strong>Katalogi un saraksti p\u0113c tematikas (directories and listings) sast\u0101v no pieciem galvenajiem instrumentus: bezmaksas saraksti, maksas saraksti, inform\u0101cija port\u0101los, produktu apskati un nov\u0113rt\u0113jumi, interneta vietnes populariz\u0113\u0161ana ar starpnieku pal\u012bdz\u012bbu. Maksas un bezmaksas saraksti ir veids k\u0101 uzlabot interneta vietnes reitingus mekl\u0113t\u0101jprogramm\u0101s, k\u0101 ar\u012b par\u0101d\u012bt savu preci vai pakalpojumu pat\u0113r\u0113t\u0101jiem. Inform\u0101cijas ievieto\u0161ana port\u0101los ir uz\u0146\u0113muma un produktu reklam\u0113\u0161anas veids, kad uz\u0146\u0113muma sniegt\u0101 inform\u0101cija tiek public\u0113ta k\u0101d\u0101 cit\u0101 interneta vietn\u0113.\u00a0 Produktu apskati un nov\u0113rt\u0113jumi ir noder\u012bgs interneta r\u012bks, kas \u013cauj pat\u0113r\u0113t\u0101jiem ieg\u016bt inform\u0101ciju par k\u0101du produktu vai pakalpojumu, k\u0101 ar\u012b t\u0101 sal\u012bdzin\u0101jumu ar alternat\u012bvajiem produktiem vai pakalpojumiem. Interneta vietnes populariz\u0113\u0161ana ar starpnieku pal\u012bdz\u012bbu ir interneta m\u0101rketinga r\u012bks, kur\u0161 k\u013c\u016bst arvien popul\u0101r\u0101ks. \u0160\u012b instrumenta izmanto\u0161ana sev\u012b ietver videorull\u012b\u0161u, grafiku, karikat\u016bru veido\u0161anu, dal\u012bbu soci\u0101lajos t\u012bklos un tematiskajos forumos, k\u0101 ar\u012b vietnes optimiz\u0113\u0161anu mekl\u0113t\u0101jprogrammu rezult\u0101tu uzlabo\u0161anai. Visas iepriek\u0161 min\u0113t\u0101s aktivit\u0101tes var veikt bez jebk\u0101diem papildus materi\u0101liem ieguld\u012bjumiem.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sabiedriskas_attiecibas\"><\/span>Sabiedrisk\u0101s attiec\u012bbas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>Sabiedrisk\u0101s attiec\u012bbas<\/strong> (public relations) sev\u012b ietver tr\u012bs interneta m\u0101rketinga instrumentus: preses rel\u012bzes, rakstu sagatavo\u0161anu, balt\u0101s gr\u0101matas. Preses rel\u012bzes ir uz\u0146\u0113muma p\u0101rst\u0101vju sagatavots zi\u0146ojums mediju \u017eurn\u0101listiem un redaktoriem ar m\u0113r\u0137i ieg\u016bt papildus publicit\u0101ti masu medijos. Rakstu sagatavo\u0161ana ir interneta marketinga veids, kur\u0101 uz\u0146\u0113mumi izveido rakstus par savu uz\u0146\u0113mumu un public\u0113 tos da\u017e\u0101dos rakstu katalogos. \u0160\u0101d\u0101 veid\u0101 ir iesp\u0113jams piesaist\u012bt papildus apmekl\u0113t\u0101jus savai interneta vietnei, k\u0101 ar\u012b uzlabot reitingus mekl\u0113t\u0101jprogramm\u0101s. Balt\u0101s gr\u0101matas ir visp\u0101ratz\u012bti zi\u0146ojumi un vadl\u012bniju dokumenti noteikta jaut\u0101juma risin\u0101\u0161anai. \u0160ie dokumenti visbie\u017e\u0101k tiek izmantoti diviem nol\u016bkiem: vald\u012bbas darb\u0101 un uz\u0146\u0113mumu savstarp\u0113j\u0101s attiec\u012bb\u0101s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interneta m\u0101rketing\u0101 t\u0101pat k\u0101 tradicion\u0101laj\u0101 m\u0101rketing\u0101 potenci\u0101los klientus ir iesp\u0113jams sasniegt caur vair\u0101kiem at\u0161\u0137ir\u012bgiem kan\u0101liem. Internet\u0101 tiek izdal\u012bti 6 galvenie rekl\u0101mas kan\u0101li. e-pasta m\u0101rketings Viens no interneta m\u0101rketinga kan\u0101liem ir e-pasta m\u0101rketings (e-mail marketing). \u0160is kan\u0101ls ir v\u0113sturiski visvec\u0101kais interneta m\u0101rketinga r\u012bks. Lai e-pasta m\u0101rketings darbotos, ir nepiecie\u0161ams piev\u0113rst uzman\u012bbu e-pasta dizainam, sa\u0146\u0113m\u0113ju list\u0113m un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1464,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[108,105,106,107,7,109,110],"tags":[201,200,4,162,203,191,202],"wppr_data":{"cwp_meta_box_check":"No"},"_links":{"self":[{"href":"https:\/\/epelna.com\/wp-json\/wp\/v2\/posts\/1462"}],"collection":[{"href":"https:\/\/epelna.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/epelna.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/epelna.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/epelna.com\/wp-json\/wp\/v2\/comments?post=1462"}],"version-history":[{"count":0,"href":"https:\/\/epelna.com\/wp-json\/wp\/v2\/posts\/1462\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/epelna.com\/wp-json\/wp\/v2\/media\/1464"}],"wp:attachment":[{"href":"https:\/\/epelna.com\/wp-json\/wp\/v2\/media?parent=1462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/epelna.com\/wp-json\/wp\/v2\/categories?post=1462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/epelna.com\/wp-json\/wp\/v2\/tags?post=1462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}